Just got it about a month ago. Asked Brad if there was anything he could do for a Bobby tone. To my ear he nailed it. Big,bright and chimey. Another recent addition was a pair of Tone Tubby black alnico DD's. (Double Dipped) really push the mid-highs.
I was thinking of going the SMS route too but got turned on to the Roland JC77 by MK and Dozin's posts a while back. It is by far the cheapest and easiest attempt I have made at a Bobby sound and with the best result yet. Guitar>Amp
Still may go the SMS way at some point. Just wondering have you guys have had it with the JC?